A note from our co-founder, Sophie
Made for skin after a sea swim
Sophie loved swimming in the Cornish sea. Her skin didn't. So she helped make something for it.
Vegan and cruelty-free
As seen in
- Daily Mail
- The Sunday Times
- Women's Health
- Stylist
Sample outlets. Only list publications that have actually featured mor & meadow.
Why we made it
Dear fellow swimmers
Draft letter. The founder must approve this wording before the page goes live.
The sea is the best part of living in Cornwall. A swim clears my head like nothing else.
But afterwards my skin always felt tight and dry. The salt, then the wind on the walk back, left it feeling rough for the rest of the day.
When Hugo explained how Cornish seaweeds and coastal plants cope with salt and wind every single day, it clicked. If they could handle it, maybe our skin could learn from them.
That is how Bloom and Shade began. I hope they make your swims feel as good afterwards as they do in the water.
Sophie
Co-founder and artist, mor & meadow
From the sea to soft skin
What a swim does to your skin, and what helps.
After a swim
Salt pulls water from your skin
Sea water is saltier than your skin, so it draws moisture out as it dries.
What helps
Put the water back
Bloom's Tremella mushroom binds water into the skin in seconds. Mist it as soon as you're dry.
After a swim
Wind on the walk back
Cold, salty air strips what moisture is left and leaves skin feeling raw.
What helps
Support your barrier
Red algae extract and MossCellTec No. 1 help your skin barrier hold on to moisture and stay resilient.
After a swim
Tight by the evening
A morning swim can leave your skin feeling dry all day.
What helps
Restore overnight
Shade calms and rebalances skin while you sleep, ready for tomorrow's swim.
After a swim
No room for heavy creams
Tubs and jars don't belong in a wet swim bag.
What helps
A mist for your swim bag
100ml, no fingers needed. Two sprays on the beach and you're done.
Sophie's post-swim ritual
- Step 1
Rinse and pat dry
Rinse off the salt with fresh water if you can, then pat your face dry.
Step 2Mist with Bloom
Two or three sprays to put water back and support your barrier.
EveningRestore with Shade
Mist before bed so your skin is calm and soft by morning.
From the beach
Tap any video to hear it.
What's inside
Bioactives chosen for how they help living things cope with an exposed coastline.
- 01
Hydration
Tremella mushroom
Moisture binding polysaccharides that draw water into the skin.
- 02
Barrier
Red algae extract
Supports barrier lipids and helps defend against environmental stress.
- 03
Resilience
MossCellTec No. 1
An award winning moss cell active, clinically studied to support skin resilience.
- 04
Calm
Willow bark and seaweeds
Layered in Shade to soothe, balance and fortify skin overnight.
- 05
Scent
Rosemary and orange blossom
Hydrosols that finish Bloom with a subtle, invigorating lift.
The swim kit
Save 24%Swim kit
For after the sea, morning and night
Bloom for after your swim, Shade for the evening. Sophie's routine.
- Cornish Bloom morning mist, 100ml
- Cornish Shade evening mist, 100ml
- FREE Free UK delivery on orders over £45
Unopened products can be returned within 28 days
Swimmer questions
Can I use it straight after a swim?
Yes. Rinse off the salt with fresh water if you can, pat your face dry, then mist.
Does it protect from the sun?
No. Bloom and Shade are not sunscreens. Wear an SPF when you swim and mist after.
How do I use a face mist?
Hold the bottle a hand's width from your face, close your eyes and mist two or three times onto clean skin. Use Bloom in the morning and Shade in the evening, on its own or before your moisturiser.
What is the difference between Bloom and Shade?
Bloom is the morning mist: it hydrates, brightens and strengthens the skin barrier for the day ahead. Shade is the evening mist: it calms, balances and restores while you sleep.
Is it suitable for sensitive skin?
Yes. Both mists are cold-processed, vegan and cruelty-free, and built around low-irritation actives. If your skin is very reactive, patch test on the inside of your wrist first. The full ingredient list is on each product page.
How long does a 100ml bottle last?
Used twice a day, a 100ml mist lasts 8 to 12 weeks.
Where is it made?
Mor & Meadow is designed and formulated in Cornwall, and orders ship from Cornwall.
Swim more. Feel better after.
Bloom and Shade together for £50, with free UK delivery.
Shop the swim kit